Friday, June 28, 2013

Week #4 My Last Week


Its hard to believe that it is my last week in Italy. The past month has flown by faster than I could have ever imagined. It is hard to think that in 3 short days I will be back on a plane with a nine hour flight ahead of me, and not heading to a foreign land, but home. I know that I am leaving this wonderful country with more knowledge about the industry and culture that I ever thought possible.

the girls and I enjoying a refreshing drink outside of Missoni

our view of the Missoni runway

Amber and I with Chiara Ferragni, the Blonde Salad

This past week was Milan Men’s Fashion Week. By no means was our last week here time to sit back, and relax.  We were running to shows and seeing a totally different side of high end fashion that I have always wanted to experience. It started off on Sunday with all of us as a group going to the Missoni fashion show. The theme was very tribal, with African music while the men walked down the bamboo runway. The highlight of this show was afterwards when I got to meet my favorite blogger, Chiara Ferragni, also know as The Blonde Salad. Amber and I were nearly starstruck when we saw her and immediately ran up to ask for a picture with her. Chiara willingly said yes! Afterwards we all jumped in taxis and drove cross down to the DAKS fashion show. This show had more of a dark medieval theme. It started with four men playing the violin to the opening outfit. The collection was in neutral tones, with classical music, or opera playing as the men walked the brightly lit rectangular outline runway. The third show Fulvio was able to get us into as a group was Jinwenbo. This Chinese designer has many Asian influences. As the male models walked down the runway I really noticed their interesting black cut out rubber platform shoes, and how they contrasted the bright white runway. I realized how hard it was for Fulvio to get all twenty-two of us into these shows at once. They normally do not let anyone other than buyers, journalists, socialites, bloggers, or photographers in.  This was a great experience for all of us to go in at once, and see these shows first hand.

at the DAKS fashion show

at the Jinwenbo fashion show

Each day this week there were shows that only a few girls could go to at a time.  On Tuesday it was time for Alyssa, Mackenzie, Kelsey, and myself to go. We had to follow Fulvio around all day starting at 10:30am with the John Richmond show.  Immediately as we enter Fulvio says, “Alexa, backstage now!” My heart fell into my stomach because at first all I thought was, do I look okay, how is my hair, will the male models think I am some creepy stalker? Those questions were the least of my problems when Fulvio asks if i wanted to interview someone. Now I am not the best with public speaking, and little did I know but Fulvio walks right up to John Richmond himself, and that is who I got to interview. I needed to remember to breathe, and it actually went well. He told me that the collection had a tribal theme with pops of color. The I asked if he likes to follow trends, and John Richmond said absolutely not. He likes to design his collections off what he likes at the moment. John Richmond’s advice for someone who wants to be in the fashion industry was to be ready for no sleep, and be yourself.  This was a dream come true, not only to go backstage, but to interview the designer of the show. Once I got back to my seat I had a huge smile on my face, and was able to enjoy that show so much more than I would have before hand. 
at the John Richmond fashion show

backstage at John Richmond

Then it was time for Gucci. What an amazing show! Just kidding, I was able to stand outside Gucci with Alyssa and Kelsey as Mackenzie was inside with Fulvio. While standing outside it was a great way to see the street style of Milan. The entire street in front of the Sheraton Diana Majestic was full of photographers taking pictures of the crazy, unique styles that walked by. After Gucci we went to the Ports fashion show. It was a mixture of a presentation and a fashion show. We were escorted into the upstairs of a beautiful building where the crowd stood on one side of a mirrored runway. The clothing of this collection were monochromatic, and classic. Afterwards we went across town to the Todd’s presentation. The men’s clothes, accessories, shoes, and brief cases were neatly displayed in an old villa of a noble family.  Finally our last visit of the day was in the MonteNapoleone district. We went to the presentation for JulianKeen by Alessandro D’Amico, and Alessandro Dell’Aqua. We got to talk to the woman who works PR for both designers, she also is PR for Leghila, the bags we all got to carry around this month. These shows were some of the best experiences I will take away with me from this trip. 

at the Ports fashion show

the girls and I at the Todd's presentation

My favorite industry visit of the week had to be Vogue Italia. Starting off this trip I had always wanted to be a buyer for either a high end department store, or a boutique. We had always been told to keep our options open during this trip because our expectations may change by the end of the month. My mind has most definitely been confused.  After visiting Vogue Italia, I realized that I think I would like to work in a magazine more. We were able to take an hour and a half tour, where we went to each department, and had them talk to us and explain what they contributed to the magazine. I have been reading Haper’s Bazaar, and Vogue since before I can remember. Being apart of a team that creates some of the greatest fashion literary pieces would be a dream job. This tour showed me there is a lot more to just writing articles, taking pictures, and slapping the whole thing together. There are a lot more behind the scene aspects that add to the final issue.

our industry visit to Vogue Italia

My favorite place in all of Milan is the Duomo. On Wednesday afternoon we were able to climb to the top of the Santa Maria Nascente Cathedral. The weather was beautiful and sunny. The only semi-bad part was the walk to the top. Although it did take a lot shorter than expected. Beig out of breath by the time we got to the top immediately went away once we saw the view. The sky was so clear you could see all the way to the Swiss Alps. The views were magnificent, and architecture from the top is just as beautiful as if you were standing on the ground. Italy is a breathtaking country.  



made it to the top! 

Yesterday was the day I was dreading. It was the day the girls and I had to return our Leghila bags.  Over the past 30 days my bag, the Woven Wetsuit, and I became very close.  I loved the versatility of this bag. It was easy to go from a casual outfit, to something more business, or even a going out outfit. For the past month the girls and I were in competition with each other to win one of the bags.  All we had to do was take pictures with the bags in a fashionable setting, and then post it on Instagram with the hashstag (#) Leghila. Yesterday was the day they also announced the winner. Drum roll please........I won! The winner was not based off how many “likes” you got on Instagram but who showed the picture in a positive fashionable way. I was actually surprised when they announced I was the winner. This meant I got to keep my Woven Wetsuit. This is better than any souvenir I could have bought for myself! Thank you very much Leghila for this opportunity.

my winning bag and I. thank you Leghila

It is crazy to me to think that this amazing once in a lifetime experience is almost over. I have always hated goodbyes, but with Italy and I, it is not a goodbye, it is a see you later.  This country has given me so much knowledge that I know this will not be the last time I am here. I have surprised myself so much, to think as a little college freshman coming on this program was my dream, and to sit here and be writing my final blog of this adventure amazes me. The memories I have gained in the past month will stay with me a lifetime. See you soon Italy! Ciao!

“The world is a book and those who do not travel read only one page.” ― Augustine of Hippo.




We had to choose our favorite window display. Mine was this one at Larusmiani on MonteNapoleone. The clean white pieces are very fresh and romantic. They go very well with the display of a garden scene. The cream architectural building in the background brings out the clean structured lines of the pieces on the mannequins. Also with the flowers it brings out the romantic feel of the clothing. I am a girl that likes to dress in a lot of color, but I was drawn to these white monochromatic pieces in the window. They are very simple, and so is the background they are displayed on. 

Thursday, June 27, 2013

Art vs. Fashion #4

This week we had different criteria. We have to incorporate an element from both a modern building, and a historical building into one. Then both must be present on a handbag from the Fall/Winter 2013/2014 collection. 

Anndra Neen, handbag, Fall 2013

Modern building, Piazza Duca D'Aosta


Historic building, Viale Umbria

Architecture is a great way to show structure of design details. In this case this caged silver clutch with flower accents on top is a perfect mixture of both modern and historic. The caged detail mimics the outer-most layer of the modern building. The flower detail on top shows the repetitiveness of the flower detailing on the brass window cage of the historic building. Both design details on the clutch are metal, as well as both architectural details of the modern and historic building. Anndra Neen's entire collection are metal and structured clutches. Each one also has either a floral design on it, or the metal is shaped into a flower petal design. The mixture of old and new elements makes this clutch unique and one of a kind. 






Saturday, June 22, 2013

Art vs. Fashion #3

This week we have another art vs. fashion due. We have to compare the beautiful side streets and a motif on either a lamp post or a doorway, window trim, to a piece of jewelry for fall/winter 2013/2014. 

Bottega Veneta, Via Degli Strozzi 6 Nero, Florence, Italy

Deborah Pagani, bracelet, Fall 2013

The steel window overlay above the Bottega Veneta sign has a intricate spoke design. That same spoke design is seen on the side view of the Pagani bracelet. If the design above the door was repeated next to each other it would make the same scalloped pattern that is mimicked on the bracelet. A motif is a repeated figure or design in architecture. The steel window design was repeated on every window and doorway of the Bottega Veneta store. Therefore it matches the repeated design on each half circle part of the bracelet. Fashion can come from anywhere, not only are clothes represented by art and architecture, but accessories and jewelry are as well. 

Florence Week #3

As I was finally getting used to my surroundings in Milan, it was time to travel again. This time we all headed south to Tuscany. Florence is a beautiful city, and it was now time to experience new sights, culture, and the intense Italian sun. The bus ride was an adventure of its own. Don't worry Kim Wetherbee, Caroline, Silva, and Kelsey Cregg kept it lively with our lovely renditions of pretty much every song imaginable. Our first night in Florence we went out to dinner as a whole group, including our professors, and of course Fulvio. Here we were all able to sit down and be together. It was a nice change of pace from our usual day to day schedule. Just after my first night in Florence I can say the food is better than Milan. 

here is all of us out to dinner
my incredible ravioli, my favorite pasta

Tuesday morning was our first day of industry visits in Florence. They began with our trip to Angela Caputi. She was the most adorable woman to meet. Angela Caputi is a bijoux (made from resin and plastic) fashion jewelry designer. You could see the passion about her work as she spoke to us. A part of this visit that was most interesting to me was that Angela Caputi follows her products from production to delivery. All products are made and shipped right from her store in Florence. Her main reason behind that was Angela Caputi wants to keep the personal aspect of her company the most important and then everything else will come second. Another part of this visit that I found intriguing was that she started to sell her pieces in places other than Italy first. This was a way to get her name out there. Italy then came in a second phase were she was now already known to them and word of mouth advertising grew from there. Afterwards we went into the room where women sit and make her jewelry by hand. All of Angela's creations are made this way. Then we were able Do what girls do best, shop. Her designs and pieces are all one of a kind and unique. Lastly the words of wisdom she gave us, "..find your strengths, and trust yourself."

out visit with Angela Caputi
some of her beautiful handmade creations

Directly after this industry visit, the 72 hour madness began. Upon arrival in Florence we were given Firenze cards. It was like a fast pass to cut all of the lines at six flags, but instead of rides, you had access to over 60 different museums in Florence. Mission accepted! First my group and I decided to go to the Piti Palace. This one large palace held six different exhibits. I went into four of them, the Galleria Palatina, the Galleria d'Arte Moderna, the Galleria del Costume, and the Gardino di Boboli. The renaissance paintings that were in these exhibits were really helpful when piecing together my art vs. fashion that was due. The similarities between old paintings, sculptures and architecture can directly correlate to the design details and fashion currently. Afterwards my group and I went to the Galleria degli Uffizi. This museum had incredible statues lining the hallways. At one point it almost felt as if they were going to come to life. Next my group and I went to the Palazzo Vecchio. My favorite part of Italy so far is the beautiful architecture, and Palazzo Vecchio is definitely in the running for first. You walk into a gigantic room with what seemed like three story ceilings and murals that covered the walls. Upstairs at the Palazzo Vecchio was a beautiful balcony that overlooked Florence. It was completely breathtaking. The next day we went to the Museo Galileo. Which is the science museum. Now you might ask what does that have to do with fashion, nothing. This was a museum my group and I decided would be a breathe of fresh air and just something fun to do. 

my group for the museums

view from the Boboli Gardens

Thursday we were all thrown into the fashion industry full force when we got passes to Pitti Uomo and W. Pitti Uomo is the world's most important trade show for men's clothing and accessory collections and for launching new projects in men's fashion. Pitti W is dedicated to experimental anf innovative projects in women's fashion. Here were were able to walk around and experience a more behind the scenes view of the fashion industry. Everyone walking around was dressed with impeccable taste. Companies displayed at Pitti were from all over the world. It gave us an inside look of global communications between everyone in the fashion industry.

Saying goodbye to Florence yesterday was tough. I was able to learn and take in so much in such a short, fast paced week. Back to Milan we go for yet another even crazier week, Men's Fashion Week! 

The weekend before we arrived in Florence a few girls and I decided to take a day trip to Lake Como. Ever since I was little, it has been a dream destination of mine. I knew it was somewhere I couldn't leave Italy without going, and something that I definitely could not leave out of my blog. Going away from the city life of Milan for the day was a breath of fresh air. The girls and I had an amazing lunch right on the water, and then even went cliff jumping. This was one of the best non fashion experience so far!

from left to right: Lauren, Amy, Me, Carly, Kelsey, Mackenzie, Kim

our view from lunch 

One week left in this country that is immersed in fashion, culture, and everything in between. It's going to be hard to say goodbye. Until the next post, ciao! 





 






Thursday, June 20, 2013

Art vs. Fashion #2

While being in Florence, we received Firenze cards, which give us a free pass into over 60 museums here. Our assignment is to find a current garment fall/winter 2013/2014 and find a painting from the renaissance period that compliments it. 


Sant'Agostino nello studio, Sandro Botticelli, 1490-1494, Uffizi Gallery

Balmain, Fall 2013 Ready-To-Wear

Each renaissance painting has a specific mood to it. This outfit is very similar to the mood of this renaissance piece of artwork. There is a very dark, masculine mood in both. At the top of the painting there is intricate,structured details in the architecture. This goes along with the details in the leather at the chest and shoulders of the Balmain dress. The quilted leather almost matches the details in the ceiling of the painting. Also the way the curtain drapes to one side matches the beautiful red draping of the skirt of the dress. This displays how everything can inspire fashion. Not just the design details of fashion in art, but the art itself. 

Photo Credit:
www.polomuseale.firenze.it/en/musei/index.php?m=uffizi

www.style.com/fashionshows/review/F2013RTW-BALMAIN (look37) 


Friday, June 14, 2013

Week 2

Starting out second week in Italy, I think I am finally adjusting to the time change. Each day we set out on a new adventure to explore the fashion and culture in this marvelous city. Every industry visit we go on is different from the next, and I am able to learn something new. As the days go on I start to think how I am going I be able to leave Italy. 

panoramic view of the Breara courtyard

On Saturday we started out morning at the Breara Museum. This was our first museum and we were looking for art vs. fashion. It is incredible to see how fashion is represented in all types of art, such as paintings or sculptures. Afterwards we went to the Santa Maria Nascente. I knew from the first day we went to the Duomo that would be a place I wanted to go. Unfortunately my shorts were a little too short and I had to make a skirt out of Mackenzie's scarf. Once I got inside I knew that by the looks of the architecture on the outside, the inside would be just as incredible. The intricate details from the floor to the ceilings had me in awe. I was at first confused when the professors told us this is where out first art vs. fashion would take place, but then as I looked around I was able to see the architectural details and compare them to design details you would see on the runway. Around every corner in Milan the architecture is astonishing.

in the Breara Gardens with my Leghila bag

Sunday was our first day off. Unfortunately it was pouring rain, but fortunately that gave my group and I enough time to get down to business for our project for our sponsor Veneto Banca.

Monday morning we went to the Milan Stock Exchange to visit a branch of Veneto Banca. This specific branch that we took a tour of specializes in private investments. Afterwards we went to the Palazzo Mezzanotte to have four employees (G. Torresan, M. Pettinicchio, G. Pedrazzi, and D. Accetta) to talk to us. They told us of the history an background of the company. Then I was our turn to as important questions I help us fill the gaps of our project. It is our job to make them decide wether to invest in luxury or independent retail here in Italy. (Hopefully they choose independent, which is they way my group is going to persuade them.) 

Later that night, Alberto Moltini, a head hunter in the fashion industry here in Italy came to speak to us. He was very informative with advice for the future, interviews, and resumes. 

Bibliotecca Della Moda

Tuesday's first appointment was to Bibliotecca Della Moda, the fashion library. Here is where almost every magazine, from every country, since the 1850s is housed. I did not even know half of the magazines they had existed.
Tuesday night was one of the best experiences ever. It was the Glamour Italia fashion show. There is a huge fashion community here in Italy, and they all come together when large events like this happen. 

so many beads, so little time!

Wednesday we went to Happy Beads. A bead store where Angelica Montingelli, a small jewelry designer who runs this store all on her own. She decided to open her store because there are almost no bead shops in Italy. Beaders can come to her store and take courses to learn more experienced ways to make jewelry. Even in the bead community there are trends to be followed, and a forecasting of these trends. Angelica buys directly from the manufacturers instead of wholesalers from 70 suppliers in over 50 countries. Many customers come in to buy beads, but some come in to buy the finished product. That helps get Angelica's name out in the hand made beaded jewelry community. 

beautiful haute couture beaded jacket from the 60s 

Fredrico Sangalli is a designer of Haute couture (hand made) in Itsly. Friday we went to his atelier. We walked into his showroom and my jaw dropped to the ground because of the beautiful pieces he had. I learned a lot more about the haute couture techniques. There are 3 main aspects 1. 70% handmade 30% pedal sewing machine 2. Only precious fabrics 3. Made to measure. When we were shown the pieces it was surprised on how beautiful the I side of the garment looked ern though that is the part that isn't seen while worn. You could tell the hours that were put into these garments. We were then able to go into the work room where 4 women sat, of all different ages, seeing these beautiful garments by hand. We then spoke to the designer himself and one thing he said was that haute couture is the soul of fashion and its starting to loose its soul and is dying. It is very important to preserve the techniques because clothes don have the same quality or meaning when they are all mass produced. This is a tradition that should be passed on to future generations. 

Vladimiro Gioia's unique designs

We then went back to the Pink and Chic offices where Maria Chiara Arona's client Vladimiro Gioia came and spoke to us. He is a designer of high end fur and leather coats. His first collection in Winter 2010 was noticed by Dolce and Gabbana, and they were able to display his designs in their store to be sold. Later Anna Dello Russo loved his designs as well and was spotted wearing them. This is how many people got an interest in Vladimiro. He quickly began to spread all over Europe and Asia. I liked how Vladimiro Gioia stressed on being different and unique. Very one can make a fur coat, but his designs, patterns, and different materials used make his garments one of a kind. I also found it very heart warming when both Fulvio Anello and Maria Chiara Arona said tht Vladimiro Gioia is still the same person, even after all of his success. 


Now after almost being two weeks in a foreign country, I am beginning to understand fashion from a whole new angle. We are not just here to eat great food and see the beautiful sights, but to dig even deeper. The fashion industry had thick layers, and if you pay a lot of attention to them it is easy to get through. 

Sponsors:
VenetoBanca.com
PinkandChic.it

Mentioned:
VladimiroGioia.com
Angelica-Montingelli.jimdo.com
FedericoSangalli.it 

Tuesday, June 11, 2013

Art vs. Fashion #1

As a student understanding and interpreting dress from previous centuries to today's modern dress will allow me to better understand where and why a garment has been designed and produced. 

These art vs. fashion will utilize historic costume, architecture, paintings, and sculptures and how they transition into today's garments and accessories. 

Santa Maria Nascente, Simone da Orsenigo, 1386-1965, Milan, Italy

Dolce&Gabbana, Fall/Winter 2013/2014

As seen in the gate to the alter, the scroll design is replicated on the dress from the upcoming Fall/Winter 2013/2014 collection. The embroidery on the side of the dress matches the architectural aspect of the broze gate. The entire collection had a gothic feel to it. Each separate piece in the collection reminded me of the different parts of the cathedral. It is interesting to see that almost six thousand years later these design details are still used. 

Photo Credit: www.style.com/fashionshows/complete/F2013RTW-DGABBANA  look 38

www.tourism.milan.it/wps/portal/?WCM_GLOBAL_context=en/situr/he/arteculturs/architectural/loc106